Thanks for the opportunity to speak, and to represent the CPB here at the Iowa DTV Symposium, along with my colleagues Louis Barbash and Cheryl Williams.
	We all work in the Media Department of CPB, and specifically I represent an R&D fund in the Television Operations division, called the Future Fund.
	During the next 20 minutes or so, IÌd like to speak in very broad terms about public broadcastingÌs promise and challenges, and what we might look like in the future. IÌll talk about what Asset Management is, and how it and other large technology Projects frame that vision of ourselves. Finally, IÌll discuss how we might specifically confront the enormous challenge of Asset Management coordination within our system.